Configuring EmpowerLocal Ad Units with Broadstreet Ad Server

Implementing EmpowerLocal ad units via Broadstreet involves a few additional steps, including creating a new advertiser, zone, and campaign. Follow these steps to ensure a smooth setup:

1. Access Your Broadstreet Account

Log in to your Broadstreet account and navigate to the site where you plan to implement the EmpowerLocal ad units.

2. Create a New Advertiser

• Navigate to the "Advertisers" section:
  • Click on "Add New Advertiser."
  • Enter the advertiser name (e.g., "EmpowerLocal").
  • Enter the EmpowerLocal website URL: empowerlocal.com (optional).
  • Save the new advertiser.

3. Create a New Zone

• Go to the "Zones" section:
  • Click on "Add New Zone."
  • Name the zone based on its placement on your site (e.g., "In Story, Below Article, etc").
  • Display Type: Standard 
  • Sizing: This is to be set as a 1x1 unit, so Width = 1 and Height = 1.
  • Save the new zone.

4. Create a New Campaign

• Navigate to the "Campaigns" section:
  • Click on "Add New Campaign."
  • Name the campaign (e.g., "EmpowerLocal Ad Campaign").
  • Associate the campaign with the advertiser you just created by selecting it from the dropdown menu.
  • Select the zone(s) where you want the ad to display.
  • Set the campaign start and end dates, or leave it open-ended if you want the ad to run indefinitely.
  • Save the campaign.

5. Create a New Ad Unit

• Go to the "Ad Units" section:
  • Click on "Add New Ad Unit."
  • Name your ad unit appropriately, reflecting its placement and purpose (e.g., "Homepage - Top Banner").
  • Choose "Third-Party Ad Code" as the ad type.

6. Obtain and Insert EmpowerLocal JavaScript Code

• Obtain EmpowerLocal JavaScript Code:
  • Log in to your EmpowerLocal dashboard and navigate to the ad unit you wish to implement.
  • Copy the provided JavaScript code for the selected ad unit.
• Insert JavaScript Code in Broadstreet:
  • Paste the EmpowerLocal JavaScript code into the "Third-Party Ad Code" section within Broadstreet.
  • Ensure the code is inserted exactly as provided to avoid any issues with ad delivery.

7. Link the Ad Unit to Your Campaign

• Assign the ad unit to the campaign you created:
  • After setting up the ad unit, link it to the relevant campaign by selecting the campaign in the ad unit settings.

8. Set Ad Unit Specifications

• Adjust ad unit settings:
  • Configure the dimensions, targeting settings, and any other specifications required for your ad unit.
  • Enable or disable Safe Frames based on EmpowerLocal's recommendations.

9. Review, Save, and Test

• Review and save:

  • Double-check all settings, code, and configurations.
  • Save the ad unit.

• Test the ad unit:

  • Visit your website to confirm that the ad unit displays correctly.
  • If you encounter any issues, review the code and settings or reach out to EmpowerLocal support for assistance.

10. Monitor Performance

• Use Broadstreet’s analytics tools:
  • Track the performance of your ad units.
  • Adjust settings as needed to optimize performance based on the data.

11. Contact Support if Needed

• Reach out for help:
  • If you run into any challenges during the setup process, contact EmpowerLocal support for further guidance.