What are "Audience Insights" in the EmpowerLocal Dashboard?

Audience Insights in the EmpowerLocal Dashboard provides valuable data to help gauge expected ad performance for your site. By analyzing insights about your publication, we can project the number of monetizable page views we'd expect to see — displayed in the dashboard as “monetizable views.” This metric allows us to set a benchmark for ad performance by comparing the potential monetizable views with the actual ad opportunities served, helping us optimize and evaluate ad outcomes.

To activate Audience Insights, you simply paste a small script into the header file of your website. If you’re using the EmpowerLocal WordPress plugin, Audience Insights is already integrated and ready to go.

See here for a step-by-step guide to enable Audience Insights in the EmpowerLocal Dashboard.