What happens during the 30-day tuning period after ad campaigns go live?

At EmpowerLocal, the first 30 days after your ad campaigns go live are considered a "tuning period." During this time, we closely monitor ad performance and make necessary adjustments to optimize demand and revenue. This often involves refining targeting settings to ensure ads are filling as expected.

It’s important to note that revenue may not reach expected levels right from the start. This tuning period allows us to gradually optimize performance, with adjustments over several weeks to get everything running at its best. Occasionally, we may reach out to you for assistance with adjustments on your end, such as ad placement changes, updates to settings in Google Ad Manager (GAM) or Broadstreet, or plugin configuration tweaks. This initial period is essential to set the stage for long-term success in revenue generation and user experience.